I’ve heard both of the 12" classic 3way towers from ATC. I preferred the passive version because it sounded integrated. The active sounded like 6 individual drivers.
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Drew, you have encapsulated the matter concisely with this response and I applaud you for the clarity/lack of bias in your elucidation here →
“Studio engineers need a locked-in guaranteed repeatable response. Enthusiasts have different goals. But the average consumer-grade listener really doesn’t care about any of that.”
For all that YOU do - this Bud is for you . . .